Nonverbal Communication

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Nonverbal Communication

Nonverbal communication is the single most powerful form of communication.


There are three main channels of communication (Eggert, 2012).  The meaning of the words represents 7% of the message; how the words are said accounts for 38% of the message; but the body language of the speaker contributes to 55% of the message.  Understanding and using appropriate body language is therefore essential for successful relationships.


First impressions cannot be made a second time.  The face represents a huge proportion of nonverbal communication.  A smile is a positive sign that can make you appear more friendly, more intelligent, more cooperative, more honest and more trustworthy.  Good eye contact – a priority for athletic coaches and sales trainers, among others - is important because it expresses interest.  Maintaining eye contact while smiling and appearing friendly will help you make a great first impression. 

Dr. Doug Finefrock is a leading national specialist in improving the Patient Experience and HCAHPS scores.  His Patient SET™ Program "Satisfaction Every Time" with The Sullivan Group includes physician CME and nursing CE online video courses that provide scalable communication training for healthcare workers.