Nonverbal Communication

Nonverbal communication is the single most powerful form of communication.

There are three main channels of communication (Eggert, 2012).  The meaning of the words represents 7% of the message; how the words are said accounts for 38% of the message; but the body language of the speaker contributes to 55% of the message.  Understanding and using appropriate body language is therefore essential for successful relationships.

First impressions cannot be made a second time.  The face represents a huge proportion of nonverbal communication.  A smile is a positive sign that can make you appear more friendly, more intelligent, more cooperative, more honest and more trustworthy.  Good eye contact – a priority for athletic coaches and sales trainers, among others - is important because it expresses interest.  Maintaining eye contact while smiling and appearing friendly will help you make a great first impression.